The overall impression from the articles comes down to the “well, it’s better late than never.” Although LinkedIn has been boasting the significance of video marketing for quite a while now, it was Facebook and YouTube who came in with live video broadcasting services first. LinkedIn Live and webinars – a war or a possible alliance?.But what about LinkedIn Live? Would that be a competition to webinars? After all, it’s all about video content broadcasting. OK, we agree on the positive impact of LinkedIn Events. With a professional character of LinkedIn networks, it is highly more likely to get to the right people with serious online business events. – Hey, that can power up the promotion of webinars like a rocket fuel! Although available only in San Francisco and New York at first, it is already on the radar of every serious digital business manager.Īs soon as it got out, a big light bulb went off in our heads In December 2018, we couldn’t hide our excitement as we loved LinkedIn’s pilot version of their new feature – LinkedIn Events.
How will this new feature affect webinars? Is it a threat or an opportunity for webinar software? This professional network titan, backed by Microsoft itself, has decided to catch up with other social media platforms, and introduce its own video content broadcasting service. LinkedIn Live came shortly after LinkedIn Events and electrified marketers, bloggers, and tech websites in a flash.
